The manufacturing capabilities kept on improving and in 1917 he built the Rouge plant that put the whole operation, from the raw material, to the final product, under the same roof. In 1915 Henry Ford’s son, Edsel Ford joined his

Grant Mattiussi Southern States University – Consumer behavior – Professor James Shaw “Vis-a-vis” Consumer Trust between FORD and HONDA websites First of all, I choose one auto company from North America (Ford) and one from Asia (Honda), because of their

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