Tata Motors Limited Essay Sample

9 September 2017

Tata Motors Limited is an Indian transnational automotive corporation headquartered in Mumbai. India. It is the 18th largest motor vehicle fabricating company in the universe by volume. Part of the Tata Group. it was once known as TELCO ( TATA Engineering and Locomotive Company ) . Its merchandises include rider autos. trucks. new waves and managers. Tata Motors is South Asia’s largest car company ; it is the leader in commercial vehicles and among the top three in rider vehicles. Worldwide it is the world’s fourth-largest truck maker and second-largest coach maker. Tata Motors is a cross-listed company ; its stock trades on the Bombay Stock Exchange and the New York Stock Exchange.

Tata Motors Limited. India’s largest car company. is the leader by far in commercial vehicles in each section. and the 2nd largest in the rider vehicles market with winning merchandises in the compact. mid-size auto and public-service corporation vehicle sections. The company is the world’s fifth largest medium and heavy commercial vehicle maker. Established in 1945. Tata Motors’ presence so cuts across the length and comprehensiveness of India. Close to 4 million Tata vehicles ply on Indian roads. since the first rolled out in 1954. The company’s fabrication base is spread across Jamshedpur. Pune and Lucknow. supported by a nation-wide franchise. gross revenues. services and trim parts web consisting over 2. 000 touch points. Their one-year turnover last twelvemonth was Rs. 27. 000 crores. The company’s 24. 000 employees are guided by the vision to be best in the mode in which they operate. best in the merchandises they deliver. and best in their value system and moralss.

Tata Motors Limited Type: Public company
Industry Automotive Founded: 1945
Founder ( s ) : JRD Tata
Headquarterss: Mumbai. Maharashtra. India
Cardinal people: P. M. Telang. ( MD )
Merchandises: Automobiles. Commercial vehicles
Gross: US $ 27. 629 billion ( 2011 )
Net income: US $ 1. 653 billion ( 2011 )
Entire assets: US $ 23. 131 billion ( 2011 )
Entire equity: US $ 4. 683 billion ( 2011 )
Employees: 53. 151 ( 2011 )









This study is a brief SWOT and STEEPLED analysis of TATA motors. TATA motors is the taking car company of India. and alsohaving a major portion outside the state. To do any company successful it’svery much required to analyze different factors those can act upon company’sperformance. SWOT and STEEPLED covers most of the factors from amanager’s point of position. Through this study we are seeking to demo the strength and failings that are present in the company. What are the chances the companies have? And what are the menaces to the company? Again we are demoing the different factors like political relations. economic system. legal. engineering etc. which are holding influence on the company every bit good as environment. societal. ethical. demographical etc. influence of the company. We have besides covered the actions taken by TATA motors to better some of the Fieldss.

Introduction Established under the parent company. Tata Group. in 1945. Tata Motors Limited hasbecome India’s largest car company. It was the first Indian car company to name on the New York Stock Exchange. Tata Motors began fabricating commercial vehicles in 1954 with a 15-year coaction understanding with Daimler Benz of Germany. This partnership has led Tata Motors to non merely go India’s largest car company but besides India’s largest commercial vehicle maker ; the world’s top five industries of medium and heavy trucks and the world’s 2nd largest medium and heavy coach maker. Having merely entered the rider vehicles market section in 1991. Tata Motors now ranks 2nd in India’s rider vehicle market. Tata has enjoyed the prestigiousness of holding developed Tata Ace. India’s foremost autochthonal light commercial vehicle ; Tata Safari. India’s first athleticss public-service corporation vehicle ; Tata Indica. India’sfirst indigenously manufactured rider auto ; and the Nano. the world’s least expensive auto.

SWOT analysis of TATA motors:

SWOT analysis ( alternately SLOT analysis ) is a strategic planning method used to measure the Strengths. Weaknesses/Limitations. Opportunities. and Threats involved in a undertaking or in a concern venture. It involves stipulating the aim of the concern venture or undertaking andidentifying the internal and external factors that are favourable and unfavourable to achievethat aim.

Strength

Strengths Well known trade name with good repute. Planned and smart international scheme. Smart attack in reacting to the market demand. It is the 18th largest motor vehicle fabricating company in the universe. Fast merchandise development ability. Strong client base. The following are the strengths of Tata motors-

Strong Domestic participant ( Indian market ) : Tata has a strong presence in India and is a cardinal maker of commercial vehicles. It is a market portion of ~64 % which has about remained changeless. Besides. Tata Motors is India?s largest car maker by gross. Tata Motors Limited is India’s largest car company. with grosss of `1. 23. 133. 30crore in 2010–11. It is the leader in commercial vehicles in each section. and among the top three in rider vehicles in India with merchandises in the compact. midsize auto and public-service corporation vehicle sections. Tata vehicles are sold chiefly in India. and over 4 million Tata vehicles have been produced domestically since the first Tata vehicle was assembled in 1954. It is a demand driven. and customer-oriented. taking attention of customers? penchants and gustatory sensation. Long list of portfolios: Its merchandises include rider autos. trucks. new waves and managers. It is world?s 4th biggest truck manufacturer. it is besides world?s 2nd biggest coach manufacturer. 5|Page

Global Presence Tata Motors has been in the procedure of geting foreign trade names to increase its planetary presence. Through acquisition. Tata has operations in the UK. South Korea. Thailand and Spain. Among these acquisitions is Jaguar Land Rover. a concern consisting two fighting iconic British trade names that was acquired from the Ford Motor Company in 2008. In 2004. Tata acquired the Daewoo Commercial Vehicles Company. South Korea?s 2nd largest truck shaper.

Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. Tata Motors has expanded its production and assembly operations to several other states including South Korea. Thailand. South Africa and Argentina and is be aftering to put up workss in Turkey. Indonesia and Eastern Europe. Tata besides has franchisee/joint venture assembly operations in Kenya. Bangladesh. Ukraine. Russia and Senegal. Tata has dealerships in 26 states across 4 continents.

Franchise. Gross saless and Service Access: The Company?s franchise. gross revenues. services and trim parts web comprises over 3500 touch points.

Research and Development Activities: Tata motors is known as an advanced planetary leader. The company has a really strong R & A ; D holding over 3000 applied scientists and scientists. The Engineering Research Centre ( ERC ) in Pune was setup in 1966 and is among the finest in the state. It has been honoured with two esteemed awards – The DSIR National Award for R & A ; D Effort in Industry – 1999 and National Award for Successful Commercialisation of Indigenous Technology by an Industrial Concern – 2000. Tata Nano was a recent result from the ERC.

The internationalization scheme so far has been to maintain local directors in new acquisitions. and to merely transfer a twosome of senior directors from India into the new market. The benefit is that Tata has been able to interchange expertness. For illustration after the Daewoo acquisition the Indian company leaned work subject and how to acquire the concluding merchandise ‘right first clip. ’

The company has a scheme in topographic point for the following phase of its enlargement. Not merely is it concentrating upon new merchandises and acquisitions. but it besides has a programme of intensive direction development in topographic point in order to set up its leaders for tomorrow.

The company has had a successful confederation with Italian mass manufacturer Fiat since 2006. This has enhanced the merchandise portfolio for Tata and Fiat in footings of production and cognition exchange. For illustration. the Fiat Palio Style was launched by Tata in 2007. and the companies have an understanding to construct a pick-up targeted at Central and South America.

Failing

Low degree of substructure. Lack of experience in certain new sectors. The company’s rider auto merchandises are based upon 3rd and 4th coevals. Despite purchasing the Jaguar and Land Rover brands Tata has non got a bridgehead in the luxury auto section One failing which is frequently non recognised is that in English the word ‘ tata ‘ means rubbish. The following are the failings of tata motors –

Tax return on Investment on TATA motors portions in low. Tata motors merchandises are non considered as epicurean. The merchandises are by and large targeted for economic system category instead than for luxury. Hence. the company lacks a strong footmark in the sector of luxury merchandises. Safety criterions are non maintained/ frequently ignored. This has led to decrease of public image of the TATA cars ( eg Tata Nano ) . FRIDAY. APRIL 9. 2010: TATA NANO caught fire Limited consumer base

Though Tata is present in many states it has merely managed to make a big consumer base in the Indian Subcontinent. viz. India. Bangladesh. Bhutan. Sri Lanka and Nepal. Tata has a turning consumer base in Italy. Spain and South Africa. Relatively smaller proportion of market portion in Passenger vehicles in India. One failing which is frequently non recognized is that in English the word cheapness means rubbish. Would the trade name sensitive British consumer of all time purchase into such a trade name? The companys rider auto merchandises are based upon 3rd and 4th coevals platforms. which put Tata Motors Limited at a disadvantage with viing auto makers. The company’s rider auto merchandises are based upon 3rd and 4th coevals platforms. which put Tata Motors Limited at a disadvantage with viing auto makers.

Despite purchasing the Jaguar and Land Rover brands ; Tata has non got a bridgehead in the luxury auto section in its domestic. Indian market. Is the trade name associated with commercial vehicles and low-priced rider autos to the extent that it has isolated itself from moneymaking sections in a more aspirant India? One failing which is frequently non recognised is that in English the word ‘tat’ means rubbish. Would the trade name sensitive British consumer of all time purchase into such a trade name? Possibly non. but they would purchase into Fiat. Jaguar and Land Rover ( see chances and strengths ) .

Opportunity

Two of the World’s luxury auto trade name land wanderer and panther have been added to its portfolio of trade names. Nano is the cheapest auto in the World – retailing at little more than a minibike. New long awaited merchandises. Govt. support. Emerging high market demand for rider autos at low cost. The company has put in topographic point a really proactive Corporate Social Responsibility ( CSR ) . In the summer of 2008 Tata Motors announced that it had successfully purchased the Land Rover and Jaguar trade names from Ford Motors for UK ?2. 3 million. Two of the Worlds luxury auto trade name have been added to its portfolio of trade names. and will doubtless off the company the opportunity to market vehicles in the luxury sections. Tata Motors Limited acquired Daewoo Motors Commercial vehicle concern in 2004 for around USD $ 16 million. Nano is the cheapest auto in the World – retailing at little more than a minibike. Whilst the World is acquiring ready for greener options to gas-guzzlers. is the Nano the reply in footings of construct or trade name?

By the way. the new Land Rover and Jaguar theoretical accounts will be up to 85 times more than a standard Nano! The new planetary path platform is about to be launched from its Korean ( antecedently Daewoo ) works. Again. at a clip when the World is looking for environmentally friendly conveyance options. is now the right clip to travel into this section? The reply to this inquiry ( and the one above ) is that new and rising industrial states such as India. South Korea and China will hold a thirst for low-priced rider and commercial vehicles. These are the chances. However the company has put in topographic point a really proactive Corporate Social Responsibility ( CSR ) commission to turn to possible schemes that will do is operations more sustainable. The scope of Super Milo fuel efficient coachs are powered by super-efficient. eco-friendly engines. The coach has optional organic clasp with booster aid and better air consumptions that will cut down fuel ingestion by up to 10 % . In the summer of 2008 Tata Motor’s announced that it had successfully purchased the Land Rover and Jaguar trade names from Ford Motors for UK ?2. 3 million.

Two of the World’s luxury auto trade name have been added to its portfolio of trade names. and will doubtless off the company the opportunity to market vehicles in the luxury sections. Tata Motors Limited acquired Daewoo Motor’s Commercial vehicle concern in 2004 for around USD $ 16 million. Nano is the cheapest auto in the World – retailing at little more than a minibike. Whilst the World is acquiring ready for greener options to gas-guzzlers. is the Nano the reply in footings of construct or trade name? By the way. the new Land Rover and Jaguar theoretical accounts will be up to 85 times more than a standard Nano!

The new planetary path platform is about to be launched from its Korean ( antecedently Daewoo ) works. Again. at a clip when the World is looking for environmentally friendly conveyance options. is now the right clip to travel into this section? The reply to this inquiry ( and the one above ) is that new and rising industrial states such as India. South Korea and China will hold a thirst for low-priced rider and commercial vehicles. These are the chances. However the company has put in topographic point a really proactive Corporate Social Responsibility ( CSR ) commission to turn to possible schemes that will do is operations more sustainable. The scope of Super Milo fuel efficient coachs are powered by super-efficient. eco-friendly engines. The coach has optional organic clasp with booster aid and better air consumptions that will cut down fuel ingestion by up to 10 % .

Menace

High degree of competition. Sustainability and environmentalism. Down bend of universe economic system. Oil lifting monetary values. Other viing auto makers have been in the rider auto concern for 40. 50 or more old ages. Therefore Tata Motors Limited has to catch up in footings of quality and thin production. Environmental Regulation: Sustainability and environmentalism could intend excess costs for this low-priced manufacturer. This could impact its underpinning competitory advantage. Obviously. as Tata globalizes and bargains into other trade names this job could be alleviated. Intense competition: Since the company has focused upon the commercial and little vehicle sections. it has left itself unfastened to competition from abroad companies for the emerging Indian luxury sections. For illustration ICICI bank and DaimlerChrysler have invested in a new Pune-based works which will construct 5000 new Mercedes-Benz per annum. Other participants developing luxury autos targeted at the Indian market include Ford. Honda and Toyota. In fact the full Indian market has become a mark for other planetary rivals including MarutiUdyog. General Motors. Ford and others.

Soon. Tata Motors face intense competition from its domestic every bit good as foreign rivals including General Motors. Honda Motor. MarutiUdyog. Mitsubishi Motors. Fiat. Ford and so on. Competition is expected to escalate farther as Indian car makers obtain greater entree to debt and equity funding in the international capital markets or derive entree to more advanced engineering through confederations. Additionally. in recent old ages. the authorities of India has permitted automatic blessings for foreign equity ownership of up to 100 % in entities fabricating vehicles and constituents in India. Rising cost of fabrication: Rising monetary values in the planetary economic system could present a menace to Tata Motors Limited on a twosome of foreparts. The monetary value of steel and aluminium is increasing seting force per unit area on the costs of production.

Many of Tatas merchandises run on Diesel fuel which is going expensive globally and within its traditional place market. Low safety criterions can halter the public trusts it has already attained which may turn out fatal to its domestic market. . Sustainability and environmentalism could intend excess costs for this low-priced manufacturer. This could impact its underpinning competitory advantage. Obviously. as Tata globalises and bargains into other trade names this job could be alleviated. Since the company has focused upon the commercial and little vehicle sections. it has left itself unfastened to competition from abroad companies for the emerging Indian luxury sections. For illustration ICICI bank and DaimlerChrysler have invested in a new Pune-based works which will construct 5000 new Mercedes-Benz per annum. Other participants developing luxury autos targeted at the Indian market include Ford. Honda and Toyota. In fact the full Indian market has become a mark for other planetary rivals including MarutiUdyog. General Motors. Ford and others. Rising monetary values in the planetary economic system could present a menace to Tata Motors Limited on a twosome of foreparts. The monetary value of steel and aluminum is increasing seting force per unit area on the costs of production. Many of Tata’s merchandises run on Diesel fuel which is going expensive globally and within its traditional place market.

STEEPLED analysis of TATA motors.

STEEPLED is abbreviation for Social. Technological. Education. Cultural. Political. Legal. Economic and Demographic factors. STEEPLED analysis is a agency of carry oning a scan of an organization’s external environment. with peculiar mention to the hereafter and any alterations that may come about. The intent of STEEPLED is to place factors that may impact on the services. clients ( or Patients ) . merchandises. markets. staff. profitableness. etc. of the administration.

SOCIAL ANALYSIS

Social factors include the cultural facets and include wellness consciousness. population growing rate. age distribution. calling attitudes and accent on safety. Tendencies in societal factors affect the demandfor a company’s merchandises and how that company operates. For illustration. an aging population may connote a smaller and less-willing work force ( therefore increasing the cost of labor ) . Furthermore. companies may alter assorted direction schemes to accommodate to these societal tendencies ( such as enrolling older workers ) . Undoubtedly. the beliefs. sentiments. and general attitude of all the stakeholders in a company will impact how good a company performs. This includes every stakeholder from the CEO and President. down to the line-workers who screw the door panel into topographic point. from the investor to the client. the civilization and attitude of all these people will finally find the hereafter of a company and whether they will be profitable or non. For this ground. Tata Motors tends to utilize an integrating and seldom separation technique with foreign companies they get. On the other manus. some economic issues that Tata Motors face must besides be looked at from a more localised position.

For case. the market in India for autos is much different than the market for autos in Italy. For one. India has over one billion more people than Italy does. therefore the market is much larger or non as limited. Second. you must besides take into consequence the demographics and the mean income of each market. Italians have a higher mean income per capita than Indians and Italian citizens tend to drive larger and fancier autos. For this ground. the Tata Nano might non make so good in the Italian market. In summing up. Tata Motors views the economic system from a planetary position with operations across the full Earth. However. they must besides keep a local market apprehension and cognition when it comes to merchandise placement and arrangement throughout the different markets Tata conducts concern in. In 2004. Tata Motors acquired Daewoo Commercial Vehicles Company. which was at the clip Korea’s second largest truck shaper. Rather than utilizing de-culturation or absorbing Daewoo. Tata took an incorporate attack. and continued edifice and selling Daewoo’s current theoretical accounts every bit good as presenting a few new theoretical accounts globally merely as it had been done under Korean direction.

With the new acquisition of Jaguar and Land Rover. Tata will hold to be careful with how theyhandle the acquisition. While Land Rover is booming while under the helm of Ford. Jaguar was moreof the problem kid. “Jaguar cost Ford some $ 10 billion during its 18-year stewardship and its saleswere in hasty diminution. particularly in America. its most of import market. Industry analysts alsostruggled to see what value Tata could add that had eluded Ford. and what synergisms there could be between a shaper of trucks and basic autos and two luxury marquees” . Separation could be a good attack for the immediate hereafter to maintain the name of Jaguar and Land Rover distinguishable and associated with the luxury car market. Overall. Tata does a good occupation of incorporating some facets of their big multi-national pudding stone into new acquisitions ; nevertheless. the company must besides understand that separation from the name Tata can be valuable in some societal countries.

Safety has been a concern for Tata Motors and the Company is taking stairss to cut down the hurts and accidents. All Tata Motors fabricating units. including the new fabrication unit atUttarakhand are certified under Occupational Health and Safety Standards 18801 ( OHSAS 18001. 2007 version ) . OHSAS 18001 is an Occupation Health and Safety Assessment Series for wellness and safety direction systems. It is intended to assist an organisation to command occupational wellness and safety hazards. It was developed by the Government of India in response to widespread demand for a recognized criterion against which to be certified and assessed. In add-on. Tata Motors fabricating unit at Pune has been certified Social Accountability 8000compliant. Clause No. 3 of the SA 8000 pertains to occupational wellness and safety. A Zero Accident Plan was launched in 2007-08. wherein country ownership was developed by squads consisting of direction and supervisory class workers called Bay Owners. The Bay Owners met twice a hebdomad and conducted cross audits and organized consciousness edifice programmes.

Technical Analysis:

Tata Motors and its parent company. the Tata Group. are in front of the game in the engineering field. The Tata Group as a whole has over 20 publically listed endeavors and operates in more than 80countries global. This equates to Tata Motors holding tonss of experience and resources to pull from for research and development intents. Ratan Tata says that “The foundation of the company’sgrowth is a deep apprehension of economic stimulations and client demands. and the ability to interpret them into customer-desired offerings through taking border R & A ; D” . Using 1. 400 scientists and applied scientists. Tata Motors? Research and Development squad is in front of the battalion in India’s market and right with the remainder of the field internationally. Among Tata’s number ones are“the foremost indigenously developed Light Commercial Vehicle. India’s first Sports Utility Vehicle and. in 1998. the Tata Indica. India’s foremost to the full autochthonal rider auto. ” every bit good as the progressively celebrated Tata Nano. which is projected to be the world’s cheapest production auto.

In the automotive industry. it is going progressively important for makers to remain on top of the engineering curve with new jobs ever lifting such as intensifying gas monetary values and pollution jobs recognizes this and dedicates tonss of resources and clip into research and development to be evenwith or sooner in front of other rivals. planetary tendencies. and altering economic systems. In all. an car maker must alter. adapt. and germinate to remain competitory in the automotive game. and this is precisely what Tata is making with their rapid growing. and extended research anddevelopment. India’s merely certified crash trial installation for autos and hemi anechoic chamber for proving of noise and quiver is owned by Tata motors. Tata Motors European Technical Centre ( TMETC ) was set up in2005. which is chiefly involved in design technology and development of merchandises. back uping Tata Motors skill sets. Approximately 2 % of the one-year net incomes of the company invested in research and development.

Tata established extended paradigm edifice and proving installations in each works. On May 11th of every twelvemonth. “Technology Day” organized across all Tata works locations. Tata Motors has the lone world-class clang installation in Asia outside Korea and Japan. It has developed an A-ECU ( Electronic Control Unit ) and low-priced accoutrements that would efficaciously pull off critical engine and vehicle systems without naming for a fully fledged and expensive conventional ECU. The company is striding towards new emanation criterions. It is be aftering to fit vehicles of the hereafter with engineerings for bettering communicating. pilotage and amusement. One-CAT [ Compressed Air Technology ] conceptual auto with fibre glass is powered by air and it is emission free. which is an illustration of Tata’s technological research. Another illustration is “Tata Nano” . which is a metropolis auto manufactured by Tata Motors. It was a consequence of taking at “Production of more from less investing for more people” .

It is the smallest every bit good as lowest powered ( 624cc ) autos in the World ; it was designed to be the cheapest auto in India aimed chiefly at the lowest monetary value section in the Indian domesticmarket. Tata motors has strategic partnership with Motor Development International ( a Gallic company planing compressed air auto paradigms marketed under the rubric “the Air car” ) . and Ford for executing research to develop new automotive engineerings. Furthermore. they will hold to come up with intercrossed and electric autos to vie with the already strong competition of the market. There are already some large participants. among them Chevrolet. which will be let go ofing its Chevrolet Spark in the hereafter. with intercrossed and all-electric theoretical accounts. Tata motors should give more importance tor & A ; D in order to develop extremely efficient automotive engineering at an optimum cost. The new merchandise debut [ NPI ] procedure followed by Tata motors for developing a new merchandise and let go ofing into market can be seen in the below figure. The gait of new merchandise development has quickened through this organisation broad structured New Product Introduction ( NPI ) procedure. The procedure with its formal construction for presenting new vehicles in the market brings in greater subject in undertaking executing. The NPI procedure helped Tata Motors create a new section by establishing the Tata Ace. India’s first mini-truck.

Economic Analysis:

Operating in legion states across the universe. Tata Motors maps with a planetary economic position while concentrating on each single market. Because Tata is in a rapid growing period. spread outing or organizing a joint venture in over five states global since 2004. a planetary attack enables Tata Motors to accommodate and larn from the many different parts within the whole automotive industry. They have experience and resources from five continents across the Earth. therefore when any variable alterations in the market they can garner information and resources from all over the universe to turn to any issues. For case. if the monetary value of the Aluminiumrequired to do engine blocks goes up in Kenya. Tata has the option to acquire the aluminum from other providers in Europe or Asia who they would usually acquire from for production in Ukraine or Russia. Tata Motors besides has to pay close attending to displacements in currency rates throughout the universe. Currency fluctuations can compare to higher or lower demands for Tata vehicles which in bend affect profitableness.

It can besides intend a rise in costs or a bead in returns. But they besides have to pay attending to non merely the domestic currency. the rupee. but besides to the dollar. euro and lb. to merely call a few. Attention to currency is of import because it influences where capital investing will develop and thrive. In the instance of Tata Motors. and the creative activity of the Nano and One CAT [ Compressed Air engineering ] from a line of service and military vehicles provide a assortment of different ways for other companies every bit good as other industries to capitalise on the success that Tata has realized. Tata Motors integrates the direction. plans. and cognition of the concerns it buys out. Tata Motors places heavy investing into research and development. Tata has succeeded in turning. profiting. and cut downing costs in developing markets for over half a century. Over 6. 5 million Tata vehicles ply on Indian roads. since the first rolled out in 1954.

The company fabricating base in India is dispersed across Jamshedpur ( Jharkhand ) . Pune ( Maharashtra ) . Lucknow ( Uttar Pradesh ) . Pantnagar ( Uttarakhand ) . Sanand ( Gujarat ) and Dharwad ( Karnataka ) . Following astrategic confederation with Fiat in 2005. it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon ( Maharashtra ) to bring forth both Fiat and Tata autos and Fiat powertrains. Thecompany’s franchise. gross revenues. services and trim parts web comprises over 3. 500 touch points ; Tata Motors besides distributes and markets Fiat branded autos in India. Tata Motors. the first company from India’s technology sector to be listed in the New York Stock Exchange ( September 2004 ) . has besides emerged as an international car company. Through subordinates and associate companies. Tata Motors has operations in the UK. South Korea. Thailand. Spain and South Africa. Among them is Jaguar Land Rover. a concern consisting the two iconic British trade names that was acquired in 2008. JLR supports two province of the art technology and design installations and three fabrication workss ( Solihull. Castle Bromwich & A ; Halewood ) in the UK.

In 2004. Tata Motors acquired the Daewoo Commercial Vehicles Company. South Koreas second largest truck shaper. The rechristened Tata Daewoo Commercial Vehicles Company has launched several new merchandises in the Korean market. while besides exporting these merchandises to several international markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005. Tata Motors acquired a 21 % interest in Hispano Carrocera. a reputed Spanish coach and manager maker. and later the staying interest in 2009. Hispresence is being expanded in other markets. In 2006. Tata Motors formed a joint venture with the Brazil-based Marcopolo. a planetary leader in body-building for coachs and managers to fabricate fully-built coachs and managers for India and choice international markets. In 2006. Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to fabricate and market the company’s pickup vehicles in Thailand.

The new works of Tata Motors ( Thailand ) has begun production of the Xenon pickup truck. with the Xenon holding been launched in Thailand in2008. Tata Motors ( SA ) ( Proprietary ) Ltd. . Tata Motors joint venture with Tata Africa Holding ( Pty ) Ltd. . has its assembly works in South Africa at Rosslyn. North of Pretoria. in the Gauteng state of South Africa. The works can piece. from semi knocked down ( SKD ) kits. visible radiation. medium and heavy commercial vehicles runing from 4 – 50 dozenss. Tata Motors is besides spread outing its international footmark. established through exports since 1961. Thecompany’s commercial and passenger vehicles are already being marketed in several states all over the universe. It has franchisee/joint venture assembly operations in Bangladesh. Ukraine. and Senegal. Tata will hold to accommodate its scheme on the economic degree. from the point of position of the consumers. but besides internally. They will hold to cover with exchange rates. rising prices. and GDP tendencies.

For illustration. with the recent economic crisis. there has been a important lessening in auto retail. When theGDP is low and belts are being tightened. it is likely non be the best clip to come in a new market. However. since they have an of import competitory advantage with its pricing scheme. it could assist them and could be the best pick for American consumers with lower budget. In the same tendency. alow GDP brings unemployment. therefore Tata might desire to put up a mill and use former autoworkers who have been laid off. These car workers have experience and are inquiring for more occupations in their industry. This environment could make a win-win state of affairs for both Tata and the workers. Tata Motors. like its parent company Tata Group. has much knowledge and understanding in working in developing markets and states. Companies sing spread outing into developing markets should see organizing a joint venture or partnership with any of Tata Group’s legion industries. The cognition transportation can salvage clip and money and farther guarantee a more successful enlargement.

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