The Best Car

4 April 2015
This paper provides market research on the “best” car available.

This paper documents a young persons search for the “best car around”. It provides a look at advertising and marketing ploys, salesmen talk and other “useful” information that may cloud a person’s judgement. The author decides that the best way to test a car is to drive it.

From the paper:

What is the best sports car for the 2002 model year? This question, which this paper attempts to answer, is not as simple as it might seem to be at first because ?the best? can be very ambiguous. This is why every single car ad that you ever see on television or that you ever see in a magazine can claim that it is in fact the best without the manufacturers? being accused of false advertising, since every car is probably the best for someone. For example, if you have a family with eight children in it, the best car for you will be a really big van that every can fit in at the same time.

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If you use a wheelchair to get around, then the best car for you is one that a disabled person can use.

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