The Goal by Eliyahu Goldratt & Jeff Cox

4 April 2015
Critical review of work on plant management, leadership, communication & decision making presented in novel form.

Goldratt constructs The Goal as a split-track narrative which focuses on Al Rogo, a plant manager, who is presented as struggling to salvage both his ailing manufacturing plant and his expiring marriage. By juxtaposing two tales where collapse appears imminent, Goldratt heightens the story’s narrative suspense while showcasing multiple instances where his innovative crisis management skills would be best applied. His twin focus reinforces his only slightly camouflaged attempt to establish philosophical underpinnings as the basis for all acts of problem solving. While The Goal centers upon developing improved management skills in the midst of crisis, equally it invests itself within the classical format of a quest narrative.
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