The Impact of Globalization on the Consumer

Globalization is such a commonly used term in the twentieth century. It simply means that the world has become integrated economically, socially, politically and culturally through the advances of technology, transportation and communication. It is undeniable that globalization has resulted in negative effects, but in my opinion, change plays a vital role in someone’s growth.

If we look at the history, we accepted many changes in our day to day life which made our life comfortable and easy to live. We are in the 21st century and we have a solution for almost everything. For example, a patient who is suffering from a severe disease and not getting a better treatment in one place, he would have the option to get treatment in another place, maybe in some other country. We get this information via internet, TV, news. This is how people are connected and helping each other to survive and excel in their life.Yet to another part of above, a culture cannot be represented by the dress someone wears, the language what someone speaks, it’s just a lifestyle which is acceptable by someone and help lead their life all with happiness. Though the human has different characteristic, but they have the same emotions and feelings towards their own family member.

They can act differently in some situation, but the pain and sorrows are almost same in all human being because that’s God given., globalization has contributed to the world’s economies in many beneficial ways. The advances in science and technology have allowed businesses to easily cross over territorial boundary lines. Consequently, companies tend to become more productive and competitive thereby raising the quality of goods, services and the world’s living standard. several companies from the more developed countries have already ventured to establish foreign operations or branches to take advantage of the low cost of labor in the poorer countries. This kind of business activity will provide more influx of cash or investment funds into the less developed countries.Therefore, I do not agree that mass communication and transport gives any negative impact on culture, it is someone’s own perception and totally depends on them that what changes they like to embed in their life.

Hence, criticizing other culture and not giving human value can bring disaster and put us in soup.

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