The Mcdonaldization Of Society Essay Research Paper
? The Mcdonaldization Of Society? Essay, Research Paper
In chapter four of & # 8220 ; The McDonaldization of Society, & # 8221 ; George Ritzer discusses calculability, the 2nd dimension of McDonaldization. Calculability involves ciphering, numeration, and quantifying, which makes it really efficient in the procedure of McDonaldization. When taking the fast-food industry as an illustration, there are three cardinal issues covering with calculability. The first of these issues emphasizes measure instead than quality of merchandises. Just like all other industries, the fast-food industry is & # 8220 ; bigger is better & # 8221 ; . Most all fast-food ironss have alone hallmark merchandises to do the consumer think that their points have greater measure every bit good as better quality. Burger King has the & # 8220 ; Whopper & # 8221 ; , McDonalds, of class, has the celebrated & # 8220 ; Big Mac & # 8221 ; , and Pizza Hut has the tremendous & # 8220 ; Bigfoot & # 8221 ; pizza. Another issue that Ritzer points about the McDonaldization of fast-food eating houses is the semblance of measure that they portray. Fast-food eating houses use many fast ones to do it look as though Thursday
e consumer is getting the most for his or her money. Huge buns and large amounts of condiments are used in order to make the hamburger patties seem larger. The boxes that are used to hold french fries have stripes that make to portion seem larger. In addition, the fries are scooped in such away that makes them look like they are overflowing. The third issue that Ritzer discusses in his book deals with the need to reduce the speed of production and serve the masses. Speed has always been an important factor in the fast-food industry. The drive-through window has greatly enhanced the “in and out” aspect of the fast-food restaurants. In addition, each fast-food chain has catchy way of increasing the distribution time of their products. One of the most obvious examples of this is Dominos goal of “eight minutes out the door”. Yet another aspect of this process is the fact that every ingredient must be measured and accurate so that the restaurant will not lose any profit. These three main issues are the key points of the calculability of McDonaldization.