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With their support, hope and prayers, we were able to complete this assignment. We also like thank our lecturer, Madam Fazida Binti Karim. Due to her guidance, ideas and knowledge, we were able to finish this assignment with full inspiration and determination. She also gives a lot of advice on how to finish this assignment. We would also like to thank all of our classmates because of their classmates because of their support, new ideas, opinions and additional information for this assignment. Finally, we would like to thank everyone that got involved in helping to complete this assignment successfully.

Without them, we would be facing plenty of complications and challenges for finish this assignment. From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970’s. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90’s), Radio’s, Computer components and other electronics devices. 987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990’s Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until 1997. In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They sold businesses to relieve debt and cut employees down lowering personnel by 50,000. But thanks to the electronic industry they managed to curb this and continue to grow. The history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsung developed the ‘lightest’ mobile phone of its era.

The SCH-800 and it was available on CDMA networks. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry. Making video, camera phones at a speed to keep up with consumer demand. Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than 100% increase in shares. Introduction of Samsung Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry.

It is an established company almost all around the world. Samsung Electronics is a South Korean multinational electronics and information technology company headquartered in Samsung Town, Seoul. It is the flagship subsidiary of the Samsung Group. With assembly plants and sales networks in 61 countries across the world, Samsung has approximately 160,000 employees. In 2009, the company took the position of the world’s biggest IT maker by surpassing the previous leader Hewlett-Packard. Its sales revenue in the areas of LCD and LED displays and memory chips is number one in the world.

Samsung History Unlike other electronic companies Samsung origins were not involving electronics but other products. In 1938 the Samsung’s founder Byung- Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samsung had flour mills and confectionary machines and became a co-operation in 1951. PLANNING Mission Statement Samsung’s current Management Philosophy is “We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society.   Since its founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: “Economic contribution to the nation”, “Priority to human resources”, “Pursuit of rationalism”. Each slogan represents significant moments in SAMSUNG’s history, reflecting different stages of the company’s growth from a domestic industrial leader into a global consumer electronics powerhouse. In the 1990’s, we transformed our mission statement to keep pace with our growing global operations, rapid changes in the world economy, and escalating competition from well-established rivals.

Vision As stated in its new motto, Samsung Electronics’ vision for the new decade is, “Inspire the World, Create the Future. ” This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung’s three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions. ” — and to promoting new value for Samsung’s core networks — Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.

As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020. To this end, Samsung has also established three strategic approaches in its management: “Creativity,” “Partnership,” and “Talent. ” Samsung is excited about the future. As we build on our previous accomplishments, we look forward to exploring new territories, including health, medicine, and biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.

Goals a global leader in digital convergence technologies and device solutions, recently announced the second year results of its sweeping PlanetFirst initiative, a companywide commitment to become one of the world’s most environmentally friendly companies by 2013. Marking the progress towards achieving the comprehensive sustainability goals set out under the PlanetFirst initiative, Samsung outlined the following key milestones: * Reduced sales-normalised greenhouse emissions* from its manufacturing facilities by 38% during the first half of 2011, when compared against mission levels at the end of 2008 * Attained global eco-labels for 2,210 product models as of the end of 2010, making the company No. 1 in the world for environmentally friendly products for the fifth straight year * Invested an additional 1. 6 trillion won (R10. 25 billion) in environmentally friendly product development and green manufacturing sites in 2010.

“Samsung continues striving to meet the global, companywide commitment laid out in 2009 under our Eco-Management 2013 initiative,” said Park Sangbum, senior vice president and head of the CS & Environment Center, Samsung Electronics. We’re focused on instilling an eco-management mindset in all employees in order to become a true leader in sustainable business practices. ” Says Deon Liebenberg, Managing Director for Samsung South Africa; “We are very proud that Samsung, as a leading global brand, has taken a sustainable approach to climate change and are committed to complying with this global initiative.

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