Tourism the Business of Travel
Legal system which protects personal safety 2. The Middle Ages(5th- 14th) and the Renaissance Era(14th-16th) Mayans establish trade and travel routes in parts of Central and North America. European travel on failed religious crusades to retake the Holy Lands from Muslim control introduce these military forces to new places and cultures. Macro Polo’s travels throughout the Far East begin to heighten interest in travel and trade. Trade routes develop as commercial activities grow and merchants venture into new territories. 3. The Grand Tour Era(1613-1785)
Grand Tour Era makes travel a status symbol for wealthy individuals seeking to experience cultures of the civilized world. 4. The Mobility Era The Mobility Era was characterized by increased travel to new and familiar locations, both near and far. Industrial Revolution gives rise to technological advances, making travel and trade more efficient and expanding markets; increasing personal incomes make travel both a business necessity and a leisure activity. 5. The Modern Era The 20th-century phenomenon that came to be known as mass tourism now includes two different groups of travelers.
These groups are classified as organization mass tourists who buy packaged tours and follow an itinerary prepared and organized by tour operators. The second group is classified as individual mass tourists. A Tourism Model The tourism model is set up by 3 segments include travelers, tourism promoters and tourism suppliers. 1. Travelers ( tourists), who serve as the focal point for all tourism activities and form the center of our model. 2. Tourism promoters link the traveling public with the suppliers of services. 3.
Tourism suppliers may provide these services independently. The Travel Decision-Making Process [pic] Five quality dimensions ¦ Tangibles: Physical aspects of the service that customer sees/interacts with ¦ Reliability: Ability of personnel to perform service accurately and consistently ¦ Responsiveness: Employees’ willingness to help and provide prompt service ¦ Assurance: Sense of trustworthiness that the employees inspire ¦ Empathy: “Warm, fuzzy” heartfelt hospitality employee shows the customer, individualized treatment [pic]
Why Use Intermediaries? ¦ Intermediaries make information and services widely available cost-effectively ¦ They perform a variety of value-added functions such as: ¦ Provide information about types and availability of services ¦ Contact current and potential customers ¦ Make reservations and other travel arrangements ¦ Assemble packages of services ¦ Prepare tickets ¦ Bear financial risk by buying services in bulk for resale to individuals/groups Five primary reasons for the Gaming increase ¦ Voters have viewed gaming as a voluntary tax More people view gaming as an acceptable leisure activity ¦ Retirees are the single largest gaming segment and their number is increasing ¦ Casinos are appealing to segments other than the traditional “high rollers” ¦ Casinos are now located near more and more populations centers Casino resorts ¦ Have added non-gaming activities to transform casino into resort ¦ Spread of gaming resorts throughout the world ¦ Mega-resort theme park/casinos appeal to families and just about everyone Transportation
Surface Transportation,Riding the rails, Automobiles, Motorcoaches Three-Level Distribution Channels Service Provider——Tour Operator——-Travel Agent——-Customer Comparative Advantage(???? ) Tourism has comparative advantage over other industries if it yields a better return on the region’s human and natural resource inputs Tourism may have a comparative advantage over other industries in two ways: ¦ Tourism is likely to have a comparative advantage for a region if: ? It has features that are highly attractive to visitors ?