Toys R Us:Analysis of Adopting an E-Commerce Strategy in a Bricks and Mortar Organization.

4 April 2015
The following paper takes a look at the particular strategy adopted by Toys R Us to make its employees more productive, and in line with ‘modern’ practices.

This paper makes reference to a Toys R Us case study which shows how a firm that has been in existence in 1948 and that has been so geographically dispersed, has made efficient internal communication essential to staying competitive. This paper takes a look at the devices employed by Toys-R-Us and at how the managers attempted to do carry out the successful strategy.
From the paper:

“Microsoft Exchange Server was deployed at the Toys R Us national offices and distribution centers, messaging has become a silent contributor to the company’s success and an indispensable part of every employees workday. Dan Hannay, director of operations development for Toys R Us, comments, Since we started using Microsoft Exchange Server, I would guess that, from my vantage point, productivity has increased by 400 percent. Everyone loves to check their e-mail every day, and because e-mail is the primary vehicle for communication, its essential to check it frequently.”

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Toys R Us:Analysis of Adopting an E-Commerce Strategy in a Bricks and Mortar Organization.. (2015, Apr 23). Retrieved January 7, 2021, from https://newyorkessays.com/essay-toys-r-usanalysis-of-adopting-an-e-commerce-strategy-in-a-bricks-and-mortar-organization/
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