Travel and Tourism Essay Sample
Merchandise: A good. thought. method. information. object or service that is the ultimate consequence of a procedure and serves as a demand or desire satisfier.
Servicess: Servicess are provided to consumers with the great mode.
hypertext transfer protocol: //www. businessdictionary. com/definition/product. hypertext markup language
? Thorpe Park drives
The Swarm Ride
The Swarm drive is new drive in Thorpe Park for 2012. they have a alone winged seating place. observing above or below you but air. terrorizing 127ft upside-down bead under a plane wing. velocities of up to 92 KPH. draw up to 4. 5gs and 2. 543 pess grim. distorted metal.
The SAW drive
The Saw drive is now more terrifying than of all time because a nervus tear uping beyond perpendicular 100ft bead down so rapidly. 3 insane inversions. velocities of up to 55 MPH. draw up to 4. 7GS and 2. 397 pess of average metal path. Anyone can sit this Saw drive but they need to be at least 1. 4m tall and 51 inch torso limitation.
The Rush Ride
Rush is one of the bang drive in Thorpe Park because it’s truly chilling drive that anyone would wish to seek. To sit on this drive you need to be at least 1. 3m tall otherwise you wouldn’t be able to sit for security ground.
The Nemesis Inferno Ride
The Nemesis Inferno Ride is flips the rollercoaster on its caput with upside-down Hell drive into the fiery cavity of a vent which can do people a spot frightened and they enjoy this. In order to sit on this drive the individual must be at least 1. 4m tall and 51 Inch thorax limitation.
The Tidal Wave Ride
The Tidal Wave Ride is thrill for searchers who ride a tidal moving ridge they can snog waterlessness adieu. sing a heart-stopping 85ft dip into the blue. bring forthing the tallest wall of H2O this side of the North Sea. Whoever sits on this drive they will acquire drench. To sit on this drive you should be at least 1. 2m tall.
The Samurai Ride
This drive is merely great and anyone can bask locating on this drive because it spins unrelentingly through 360 grade of stomach-churning panic. This drive is one of the most utmost bang rides the Thorpe Park has to offer everyone who visit to them. To sit on this drive you need to be at least 1. 4m tall and 51 inch torso limitation.
Nature of merchandise
The nature of merchandise of and service at Thorpe Park is intangible. which mean their client have a thrill-seeking experience.
Perishable means it is expired that mean you can non utilize it same ticket after that day of the month expired.
Thorpe Park delivered good client service or bad client service. For Example. Thorpe Park on their web site it is it they provided sufficient information on their web site for their clients if non so it is bad client service which means that they have less clients come to Thorpe Park. Thorpe Park produces merchandises and services to run into selling aims for a peculiar merchandise might include increasing merchandise consciousness among targeted consumers.
Describe the trade name name of Thorpe Park?
Thorpe Park is owned by Merlin Entertainments group.
Thorpe Park is used for several grounds: To assist acknowledgment. to do the merchandise different. to make trade name trueness. to develop a trade name image
If the client truly likes the trade name they trust the merchandise and purchase the same merchandise once more. Thorpe Park as a trade name looks to pull to their clients.
Describe the alone merchandising point ( USP ) . offered by Thorpe Park? Harmonizing to Thorpe Park the alone merchandising point of the drive is that invitees are non restrained in ; the centrifugal force is adequate to maintain people fast in their seats. which is rather a feeling. No other drive at Thorpe Park inverts riders without giving them any restraint whatsoever ; in fact. most provide full over the shoulder restraints for good step. As with all Thorpe Park rides. it is really really unafraid. but one can’t aid experience daunted by it. Siting in the passenger cars. riders are rather protected from the wind-in-your-face feeling. and on a similar vena. the visuals aren’t great. Riders can’t see in front of themselves. and can’t see other riders. ( hypertext transfer protocol: //prezi. com/iluycvec_gdm/thorpe-park/ )
Describe Thorpe Park history utilizing the Product Life Cycle?
This image I took it from the Google by typing ( Thorpe Park Life Cycle Graph ) The merchandise life rhythm shows the phases of popularity of a merchandise which has four phases:
Product Development – during which clip the house devises and creates a new merchandise. Whilst the terminal purpose of this development procedure is to hold a profitable. well-performing merchandise on the market. this initial phase is characterised by nothing gross revenues. the house bearing the costs of such development. typically ensuing in negative profitableness ( Kotler and Armstrong. 2004 ) . hypertext transfer protocol: //www. coursework4you. co. uk/essays-and-dissertations/product-lifecycle. php
Introduction – The concern Begin to construct merchandise consciousness and develop a market for the merchandise.
Growth phase – The concern Begin to construct trade name presence and increase market portion.
Maturity phase – Strong growing slows and competition may look. Marketing attempts switch to supporting market portion and maximising net income.
Decline phase – the gross revenues of the merchandise diminution.
Thorpe Park is phase of adulthood because before 2 old ages they are really attractive and busy administration and had a strong growing of clients.
Specify the term publicity
‘’The promotion of a merchandise. thought. or point of position through promotion and/or advertising’’ . Businessdicitonary. com
Thorpe Park has to state its clients about their merchandise many ways. for illustration. Television. wireless. postings. newspapers. cyberspace. magazines. public conveyances.
Describe the different types of promotional techniques and promotional stuffs used by Thorpe Park
Thorpe Park uses promotional techniques and promotional stuffs to run into the selling aims of raising consciousness. the stuffs and techniques they use are is following.
• Direct selling
• Public dealingss
• Personal merchandising
• Ad and gross revenues publicity
Thorpe Park utilizing personal merchandising at particular events and this is done by face to face. E. g. of fright night- therefore they selling chilling masks and glow sticks.
They use gross revenues publicity to promote people to purchase merchandises to increase more people to see Thorpe Park ; hence. they give. Money off verifiers. Discounts. Competitions. PR Promotions. Topographic point
Specify the term topographic point
“In selling mix. location of the market means of distribution used in making it. ” ( Businessdicitionary. com )
Describe the location of Thorpe Park
Thorpe Park is located on the south west London stopping points to junction 12 of the M25 by auto and manager.
Thorpe Park has a monolithic land that they could spread out to developing more bang drives and add up more eating houses.
Thorpe Park could hold many benefits from the location such as. big client base. good conveyance links ( roads. air and train ) and Thorpe Park can spread out topographic point if it’s needed.
Describe the distribution channels used by Thorpe Park
Thorpe Park the way taken to acquire merchandises from administrations to clients is called a distribution channel. Thorpe Park gives information via. cyberspace. tourer information Centre. Television and web site or you can acquire information at Thorpe Park from their staffs. Monetary value
Specify the term monetary value
‘’Price is the money or unit of value exchanged for the purchase or usage of a merchandise. or service’’ . ( businessdicitonary. com )
Describe how Thorpe Park uses different pricing schemes
Thorpe Park is uses different stuff for the pricing schemes for illustration. discounting and seasonality.
They are link with Tesco and many other companies that people can acquire voucher for Thorpe Park and this will assist Thorpe Park to acquire more people to see them.
Example of Pricing Schemes of Thorpe Park
• Competition based pricing – There is more Theme Parks that is set up monetary value is reasonably similar to avoid a monetary value war between the organisations.
• Market orientated pricing – Thorpe Park looks at what is traveling on in the market when they set their monetary values and to see what clients are willing to pay at certain times.
• Peak and off Peak pricing – Thorpe Park For school trips they merely offer peak and off extremum pricing
• Discounts – Thorpe Park offers price reductions on their normal monetary values e. g. big groups. pupils. OAP’s. Schools.
• Special offers – Thorpe Park merchandises are offered at a particular low monetary value. this encourages the gross revenues of merchandises to increase more clients to see them.
Explain the consequences of your secondary research. doing specific mention to your beginnings of information. ( P4 )
To make secondary research I can happen out about Thorpe service and merchandises.
My aim is to place what Thorpe Parks’ clients think of their image by 5th of October 2012.
Thorpe Park clients think about their merchandise and service is they have a bang rides in Thorpe Park that their client holding good experience with them. Their staffs is really utile in order to assist client. for illustration. ’’ if the people scared to sit on sit their staff promote them to sit on drive by stating them that be courageous and seek the experience with our rides’’ . This can be Thorpe Park good image on public.
I have collected this information from the cyberspace where Thorpe Park client stated on their feedback on web site called: hypertext transfer protocol: //new. thorpeparkmania. co. uk/ride/reputation
‘’Thorpe Park is presently one of the largest Subject Parks in Europe and arguably the best in the state. It operates in a monolithic 500 acre secret plan and on a good twenty-four hours. can do a net income turnover of about ?500. 000’’ .
hypertext transfer protocol: //www. 123helpme. com/view. asp? id=122794
‘’Promotions- Promotion or advertisement aids better the repute of a merchandise. At Thorpe Park there are many advertizements on T. V. newspapers and wireless to pull people to the park. Besides there have been many promotional price reductions which once more attract people to the park. An illustration of this is the impermanent price reduction for Adults and kids. where admittance for one kid per household is free’’ . This can be Thorpe Park good image on public.
‘’90 % of people asked said they had no job with the security of the park and merely 10 % said they had ‘small concerns’ . So overall the security was ok’’
The most popular age group at the park was the ’16-25 twelvemonth old’ category with 60 % . The least popular was the 60+ group. This shows that the park is evidently aimed towards the younger coevals.
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The drives were astonishing largely suited for teens and above but non for kids 8 old ages old and below. There is a great ambiance and when you go on a drive. you’ll want to travel on it once more. If you have kids and you are traveling to Thorpe Park. kids at least 10 old ages old can travel on a batch.
hypertext transfer protocol: //www. tripadvisor. co. uk/Attraction_Review-g642238-d216468-Reviews-Thorpe_Park-Chertsey_Surrey_England. hypertext markup language
Always busy here so you will hold to make some queuing but take a field day in your bag and some good company and it’s non a job. The drives are superb with tonss of different 1s. Fears darks are the best clip to travel if you can manage a long twenty-four hours. There’s clip to make all the drives in the twenty-four hours and so once more on the dark which is truly something particular. I must acknowledge I don’t bother with the labyrinths as they don’t excite me but it’s merriment to watch those of a more nervous temperament in them.
hypertext transfer protocol: //www. tripadvisor. co. uk/Attraction_Review-g642238-d216468-Reviews-or10-Thorpe_Park-Chertsey_Surrey_England. html # REVIEWS
INFULENCES AFFECTING Selling M1
I am traveling to choose a travel and touristry administration and I need to explicate how factors have influences selling determinations.
I have chosen the Technological. Political and Social factors and now I am traveling to explicate how these factors have influences selling determinations.
Technological Factor has influence selling determination by usage of cyberspace selling I can roll up the information of any administration. for illustration of Thorpe Park do utilize engineerings to supply information about their administration and this will act upon selling determination. hence. Thorpe Park put their drives cartridge holders on YouTube. Facebook and chirrup to inform people that they have an highly thrill drives on Thorpe Park and this will carry more people to see them. This makes technological factor to act upon selling determination to Thorpe Park.
The advantage of the Technological Factor is that Thorpe Park mark audience is ages between 15 to 35 old ages old. As they aiming immature and grownups who use the cyberspace most presents and this influence the usage selling. for illustration. Thorpe Park ever advertise on YouTube. Twitter and Facebook these are the three chief ways to inform people to on future plume.
Political factor has influence selling determination by utilizing new jurisprudence introduced of Thorpe Park for their every new drives release and besides ordinance for specific country. for illustration. Thorpe Park late introduced new smoking country that their client can travel and smoke within that country as their client are non permitted smoke in waiting line lines. This can act upon marketing determination of Thorpe Park.
Tourists can see to Thorpe Park as they have a right to remain in UK and Thorpe Park heartily welcomes everyone who wants to see Thorpe Park.
Social Factor has influence selling determination by gives price reductions to their clients such as. seasonality. group. and pupil and booked an progress they can acquire some per centum off. Thorpe Park Release their new merchandise every twelvemonth for illustration of Swarm is new drive for 2012 ultimate thrill-seeking experience. This will act upon selling determination to increases the figure for client.
Advantage of Thorpe Park is that they persuade more people to see them during opening clip by giving price reductions on such as. newspapers. stores and many other ways that they could acquire voucher.
Explain how the constituents of the selling mix work together within your chosen administration. utilizing specific illustrations. ( M2 )
I explain how the constituents of the selling mix work together within Thorpe Park.
Selling are used by Thorpe Park to increase visitant Numberss. for illustration of marketing mix which is Price. publicity. topographic point and merchandise.
Price- Thorpe Park gives price reductions to their clients such as. seasonality. group. and pupil and booked an progress they can acquire some per centum off.
Promotion: Thorpe Park when new merchandises come so they advertise on T. V. YouTube. societal web such as Facebook. and Twitter. They besides work with the companies. Tesco to give them voucher 2 for 1.
Topographic point: Thorpe Park located in great country where anyone can travel through conveyances for illustration. by auto they can take M2 path throughout junction 25. they are besides work with coach company every bit good.
Product – Thorpe Park Release their new merchandise every twelvemonth for illustration of Swarm is new drive for 2012 ultimate thrill-seeking experience. This selling mix increases the figure for client.
Fright Night is the chief event of Thorpe Park which they have aimed to accomplish selling aims and hence they can pull more visitants. Fright Night gives the clients excitement experience that will dismay even the bravest of thrill-seekers to their bosom.
Thorpe Park usage pricing schemes such as discounting. Competition based pricing Market orientated pricing. Peak and off Peak pricing and seasonality. They have a good trade of group of 7 for Fright Night It merely cost ?24.
To do fright Night fantastic event and to pull to their clients. Thorpe Park advertises their event on face book. chirrup and their email newssheet but people can happen Thorpe Park event on online instead than publicize on Newspaper. As more people visit Thorpe Park and this will shows that Thorpe Park is accomplishing the selling aims as their selling aims is to convey more visitants into their park.
Thorpe Park usage channel of distribution to market their Fright Night event because the channel of distribution get merchandises from administrations to clients. Thorpe Park gives their merchandise and services on cyberspace. tourer information Centre. Television and web site.
Thorpe Park has a Fright dark event every old ages to attracted more people to convey more client. They have a dark and prison installation where society’s most unsafe and crazed felons have been locked off ne’er to be seen once more. To such new things people would love to come once more. This is how Thorpe Park is accomplishing the selling aims to convey more visitants every twelvemonth.
Analyse the selling determinations for one administration in relation to the selling mix of the administration and the factors that have influenced these determinations. ( D1 )
For Thorpe Park The first selling determinations is to alterations merchandises. Thorpe Park analyses what their clients are looking into fluctuations and Thorpe Park make alterations to the their Merchandises with their drives. for illustration. alterations to the design of drives. coloring material. accelerate velocity of drives and they besides include the music during clients siting which could be makes riders exciting and give thrilling experience of siting on drives
Selling determinations for Thorpe Park is usages different pricing schemes e. g. discounting. Competition based pricing Market orientated pricing. Peak and off Peak pricing and seasonality.
Selling determinations for Thorpe Park is usage of cyberspace selling. by and large 15-120 twelvemonth olds use internet a batch and this will turn of the immature people to go throughing Thorpe Park popular drive cartridge holders to each other which making a immense following usher of Thorpe Park to utilize the U tubing cartridge holders such as. on World Wide Web. Youtube. com to publicize their new drives to inform people this how people can carry and this makes technological factor to act upon selling determination to Thorpe Park
Thorpe Park is turning rapid gait and this influences the usage of cyberspace selling as immature people are fastest turning group utilizing cyberspace such as face book and this has influenced Thorpe Park to utilize the cyberspace to publicize their merchandises on such as online because it’s one of the most common promotional techniques.
Thorpe Park analyses what other rival companies has put monetary value on their merchandise so Thorpe Park will put up monetary value scheme to see that clients are willing to pay at certain times. Thorpe Park made offers price reductions on their normal monetary values for illustration. big groups. or pupils. because Thorpe Park can convey more people to giving price reductions and the factor that have influenced selling determinations is economic factor which have influence selling determination by fluctuations of pricing. and this makes economic factor to act upon selling determination to Thorpe Park.
Harmonizing to Thorpe Park characteristics is they have range type of merchandises. e. g. the SAW drive is one of the chilling drive in Thorpe Park. the drove is new drive for 2012 with sole component. the Rush is one of the exciting drive that anyone would wish to travel and many more so on. Some of the Thorpe Park merchandises are intangible. which mean people could non take anything with them but their visitants can hold a thrill-seeking experience and the factor that have influenced selling determinations is societal factor which have influence selling determination by alterations to merchandises. and this makes societal factor to act upon selling determination to Thorpe Park.
Make recommendations as to how your findings could profit the administration. you need to analyze the graphs and charts that you have put your consequences into. ( D2 )
Evaluation and recommendations
on the whole. I think Thorpe Park is successful in its selling but I have some recommendations. I will demo these under the four separate headers of selling.
The drives at Thorpe Park seem equal to the ages of 16-25 twelvemonth olds. nevertheless if they want to appeal to older people or even households they should involvement a few less tickle pinking drives. This is because. I believe there is more money to be made from households. than immature people as they by and large have more money and hence be prepared to pass more at the park. Besides I think. to better the attractive force of the park they must replace or renew some of the old drives which are approaching the terminal of their merchandise lifecycle. This may be money short term. but the increased entreaty the park will acquire from new drives will finally increase net income turnover.
Although 45 % of people at the park had trouble acquiring to the I think it would non be good traveling the park to another location as this would hold minimum advantage sing the cost of traveling. However I think the park should see purchasing more land for parking as 20 % of people said they had problem with this.
a monolithic 70 % of people thought the park was excessively overpriced. Therefore I think it is highly of import for Thorpe Park to take down its monetary value as many consumers could look elsewhere for amusement. Although the park would free money short term. the increased sum of people coming to the park for its low monetary values would shortly cover this.
As 50 % of interviewees said the publicity was the chief ground they came to the park I think Thorpe Park should see utilizing more promotional offers as this would increase the popularity of the park over its rivals. Besides I think more advertizement is needed as 28 % had non even heard of any publicity.