Visit Florida Essay Sample
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As a tourer finish. Florida has many strong assets. First. it offers a assortment of attractive forces that caters to everyone. Below is a list of attractive forces available for people with different involvements: • Cultural Events – festivals. carnivals. carnivals
• Cultural Places – old-timers. art galleries. art centres. missions • Family & A ; Friends – amusement and subject Parkss. promenades. markets. stores. rubber-necking Tourss and sails. fish tanks. menagerie. wildlife sanctuaries • Historical Topographic points – commemorations. memorials. museums • Nature – beaches. gardens. lakes. keys. nature trails. scenic thrusts. province and national Parkss • Sport – athletics events and locales
Second. Florida offers a mild clime all twelvemonth unit of ammunition. Florida’s conditions can be categorized as either warm or hot. During winter period. the temperature ranges from the in-between 60s to the in-between 70s during the twenty-four hours. During summer period. the temperature ranges from the in-between 80s to the in-between 90s during the twenty-four hours. Florida’s mild clime makes it an ideal topographic point for out-of-door activities. Third. Florida’s geographic location offers many chances for out-of-door activities. Florida has approximately 1. 000 stat mis of coastlines for the beach lovers. Florida besides has many lakes for the encampment partisans. Last. Florida’s geographic location ( Gulf of Mexico on the West and Atlantic Ocean on the E ) makes it an ideal moorage topographic point for sail ships traveling to the Caribbean and Mexico. Fourth. Florida is easy accessible by auto. aeroplanes. and boats. Florida has three major interstate main roads ( I-10. I-95. and I-70 ) and five major international airdromes ( Fort Lauderdale. Miami. Orlando. Tampa. and St. Petersburg-Clearwater ) . Furthermore. Florida has many eating houses and diggingss to do the visitants stay comfy and convenient. Failing
Florida’s chief failing comes in the manner people perceived the province. Some people perceived Florida as being insecure. old and familiar. and expensive. Harmonizing to the ranking ( in footings of offense ) of America’s safest and worst metropoliss. non a individual metropolis from Florida made the top 25 safest metropoliss in America. However. three of Florida’s metropoliss made the top 25 worst metropoliss list: # 9 Tampa. # 20 West Palm Beach. and # 21 Miami ( World Wide Web. morganquitmo. com/safcity. htm ) . Florida besides suffers from the perceptual experience as being old and familiar. Surveies show that visitants from Canada are worsening. Canada is one of top three beginning markets for international visitants in twelvemonth 2002 ( World Wide Web. visitflorida. org ) . In 1992. Florida welcomed 2. 46 million Canadian visitants ; in 1998. the figure of Canadian visitants decreased to 1. 72 million ( Smith. 2000 ) . One of the grounds for the lessening in Numberss is that more Canadians are looking for a holiday finish that is more alien. like Cancun – Mexico. These Canadian visitants are besides attracted to Texas. Arizona. Louisiana. Las Vegas. Caribbean. and Mexico which sharply market themselves through low-cost across-the-board holiday. Although Canadian visitants are merely 2 % of the entire figure of visitants in twelvemonth 2002 ( World Wide Web. visitflorida. org ) . their mean length of stay is about 21 darks ( compared to about 5 darks for domestic visitants ) . Florida should decidedly advance themselves more sharply to the Canadian market in order to hike their touristry gross. Opportunity
There are some chances that Florida should see in order to hike their figure of visitants. To cut down the fright of terrorist act. Florida should advance themselves as a familiar finish. Terrorism raises our feeling of uncertainnesss. Traveling to a familiar topographic point may relieve most of these unsure feelings. Florida should besides take advantage of their big Spanish-speaking population by advancing themselves more to the international visitants from Latin America. Florida can publicize themselves as a topographic point where these visitants can experience at place. Menace
Florida’s touristry industry can be threatened by hurricanes. terrorist act. and offenses. Florida is located in a district where hurricanes and twisters often occur. The results of hurricanes or twisters are normally deluging and monolithic belongings devastation. Another menace to Florida’s touristry industry is the act of terrorist act. in peculiar by Al Queda. The event of “September 11th” had instilled a batch of fright in the heads of possible visitants. As a consequence. many of them choose to non take holidaies or travel to finishs much closer to their places.
As mentioned. three of Florida’s metropoliss are ranked in the top 25 worst metropoliss in America. As every province in America. Florida has its portion of jobs with offenses and drug traffics. Florida needs to do certain that these jobs do non negatively act upon the consumers’ perceptual experience of Florida. Competition Analysis
Florida’s direct competition comes from other holiday finishs. Surveies show that the top beginning markets for air visitants in twelvemonth 2002 are New York. California. and Illinois ( World Wide Web. visitflorida. org ) . For this market section. Florida’s competition would come from chiefly Hawaii and California. Both Hawaii and California offers similar characteristics as Florida ( e. g. . beaches. mild clime. cultural centres. amusement Parkss. etc. ) . Mexico and Caribbean are besides strong beginning of competition for this section. For non-air visitants. the top beginning markets are Georgia. Alabama. and Ohio. For this market section. Florida’s competition would come chiefly from South Carolinas. Louisiana. Tennessee. Pennsylvania. and New York. Driving distance is a bigger factor in finding the attraction of these finishs. Indirect Competition
Florida’s indirect competition comes from things that would deter people from passing their excess income on holidaies. Thingss like purchasing a new auto. upgrading their house. or purchasing major contraptions. Consumer Analysis
In twelvemonth 2002. 75. 6 million visitants came to Florida ( World Wide Web. visitflorida. org ) . These visitants can be broken down to the undermentioned sections: • 92 % domestic visitants
• 6 % abroad visitants
• 2 % Canadian visitants
48 % of the entire visitants came by air ( most of which are from New York. California. and Illinois ) . Since visitants in this market section have to go greater distance to make Florida. most of them tend non to keep back on their disbursement. On the norm. air visitants will pass about $ 174. 60 per twenty-four hours ( compared to $ 94. 00 per twenty-four hours for non-air visitants ) .
The non-air visitants comprise 52 % of the entire visitants. They came by auto. RV. train. coach. or other. Most of the non-air visitants are from Georgia. Alabama. and Ohio. Since most of these non-air visitants come from a topographic point that is non excessively far off from Florida. they tend to be more economical in their disbursement ( $ 94. 00 in disbursement per twenty-four hours ) . Long distance visitants frequently have to cover with the “now or never” urgency in their disbursement. whereas short distance visitants do non hold to cover with such “urgency” in their disbursement. They feel that they can ever come back to Florida in the close hereafter.
The top three grounds for sing Florida are holidaying. sing relatives/friends. and making concern. Since holidaying is top ground for sing Florida. it is no surprise that the top three activities for these visitants are shopping. traveling to a theme/amusement park. and sing the beaches. Company Analysis
VISIT FLORIDA. besides know as Florida Tourism Industry Marketing Corporation ( FTIMC ) . was created by the Florida Commission on Tourism in 1996. VISIT FLORIDA is in charge of the general scheme and fiscal inadvertence for Florida’s touristry industry. VISIT FLORIDA receives some of its budget signifier the “designated portion ( 15. 75 per centum ) of the state’s $ 2. 00 per twenty-four hours rental auto surcharge” ( World Wide Web. visitflorida. org ) . The remainder of the financess come from VISIT FLORIDA’s industry Partners. strategic confederations. concerted advertsing ventures. promotional media equivalency and selling of FLA USA branded merchandises.
To advance Florida. VISIT FLORIDA does direct mass media selling ( e. g. . booklets. Television advertizement. postings. etc. ) . attends travel shows worldwide. and works with travel authors and broadcasters. To guarantee effectual publicities. VISIT FLORIDA compiles visitors’ facts and behaviors studies. Most of the information they obtain come from their five Official Florida Welcome Centers at I-10 in Pensacola. I-75 in Jennings. I-95 in Yulee. U. S. 231 in Campbelton. and Tallahassee.
Sing the fact that 48 % of Florida’s visitants arrive by air transit. VISIT FLORIDA should see adding more “Welcome Centers” in major airdromes. Furthermore. they should work together with the many local “Welcome Centers” to do certain that the same message is being promoted to the consumers.
1. World Wide Web. morganquitmo. com/safcity. htm
2. Smith. G. ( 2000. January 31 ) . Traping for Lost Canadians: Florida battles a stale image. aggressive challengers and a dollar difference. Maclean’s ( p. 65 ) . 3. World Wide Web. visitflorida. org
4. Bringing concern back ( 2002. April ) . Association Management ( v54 i4 pS25 ( 1 ) ) 5. Florida ( 2003 Edition ) . AAA Tour Book. AAA Publishing. Heathrow. FL.