What Activities at Dirt Bikes Create the Most Value?
The industry could be affected by changing economic conditions and demographics, which could depress the market for dirt bikes and put more emphasis on competing on the basis of cost. Young populations in Japan, USA, and Europe who make up most of the customers for dirt bikes are declining (although many baby-boomers and retirees are flocking to Harley Davidson and other brands for highway cruising. ) The market for dirt bikes worldwide is not very big and there are already many competitors, so Dirt Bikes is not likely to see competition from new entrants into the market. The ability to use the Internet to search worldwide for suppliers could help Dirt Bikes keep its supplier costs in line.