What Makes a Good Hotel Web Site Good?
Other than that, he also points out the importance of search engine optimization for the hotel websites and gives us a list of recommendations for the optimization as follows: Give the search engines something to find and index. • Include keywords that people should expect to find your hotel by searching on. • Write page titles according to the content. • Limit the use of Flash and other rich media to accents rather than foundations. • Code the navigation elements (menu items) in HTML text (good) rather than in graphic images (bad)? • Seek out inbound links, but be jealous with outbound ones. • Use internal links embedded in the copy to help the search engines know what the linked-to pages are about.
I think this article is a good start for people who are not literate enough in web technologies. The author lists the key purposes of a hotel website as follows: • To create incremental revenue through direct online booking or stimulating direct offline booking • To project the hotel brand identity and value proposition to the traveling public and press on the Internet • To provide information about the property to enhance the guest’s stay • To provide a vehicle for a continued dialog with guests and potential guests
What Makes a Good Hotel Web Site Good? Essay Example
He also talks about what is needed for a good website in terms of functionality such as what to have’s and what not to have’s in the website. However, he doesnt depict how a websites’ look and feel should be. I think that would be better even for people without web-development knowledge. If the aim is professionals, then a more detailed and technical article on the specifics of desing and database issues should be put on the table.