Writing Pens

4 April 2015
Examines pen industry, products, competition, pricing, distribution, marketing, finances and the future.

The increased availability of computers has changed the way that Americans correspond with each other. Written communication was once the primary means of communication between individuals; the telephone changed that as informal communication was increasingly handled by voice rather than the written word. The computer changed the way that words are committed to paper, and, through the use of electronic mail, even eliminates the use of paper. Communications between individuals and organizations is increasingly accomplished without having to handwrite anything, and the result on the writing instrument industry has been significant. But there remains a need for writing instruments to be used when computers and typewriters are not available, and the way in which writing instruments are perceived is also changing. This research explores the..

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